Hi, I'm Raheal!
Me in a nutshell: a cultural enthusiast creating authentic connections between brands and their consumers.
Currently, I’m a VP Strategy Director at BBDO NY (based in LA) with 12+ years of experience working across top global brands in Tech (Google, Snap, Meta, Microsoft), Beauty (Laneige, SheaMoisture, OPI), Alcohol (Bacardi, Bombay Sapphire, Martini), Retail (IKEA, Macy’s), Beverages (Perrier, San Pellegrino, Vitaminwater), Finance (Amex), and many many more.
I live and breathe culture and strategy, and am passionate about building brands and campaigns that meaningfully connect with people.
So, what do I do?: Bring brand strategies to life, uncover provocative cultural insights, lead brainstorms and client workshops, and collaborate with creative teams to build innovative culture-forward campaigns globally. Check out my work here!
HONORS
2024 IPA Effectiveness Judge
2020 Business Insider’s 40 Rising Stars of Madison Avenue
INDUSTRY AWARDS :
Cannes (2022)
Clios (2022)
One Show (2022)
Webbys (2022)
Shorty Award (2020 - Best of Instagram)