Hi, I'm Raheal!
Global strategist. Cultural translator. Brand connector.
I’m a Freelance Strategy Director with 13 years of advertising experience working across top global brands in Tech (Google, Snap, Meta, Microsoft), Beauty (Laneige, SheaMoisture, OPI), Alcohol (Bacardi, Bombay Sapphire, Martini), Retail (IKEA, Macy’s), Beverages (Perrier, San Pellegrino, Vitaminwater), Finance (Amex), and many many more.
I live at the intersection of culture and strategy, shaping brands and campaigns that resonate deeply, travel globally, and drive real impact. Check out my work here!
Beyond work: I’m fueled by solo travel adventures, morning pilates and Liverpool match days, nerding out over music, and a relentless push toward Spanish fluency.
HONORS
2024 IPA Effectiveness Judge
2020 Business Insider’s 40 Rising Stars of Madison Avenue
INDUSTRY AWARDS :
Cannes (2022)
Clios (2022)
One Show (2022)
Webbys (2022)
Shorty Award (2020 - Best of Instagram)